Acquisition LP - Diff Buy Box - PHM – Shift Performance Hockey Co.

Elite sticks. Simplified.

Meet Shift - the best value in Hockey.

Our sticks are made using the same One-Piece Construction and high grade carbon fiber as the big brands...we just skip the gimmicks

What People Say

Unbeatable performance at a price that won't break the bank

High grade carbon fiber provides strength at minimal weight

One-Piece Construction for maximum responsiveness

A person climbing up a mountain with a rope and harness.

Choose from the most popular curves and flexes

Unbeatable performance at a price that won't break the bank

High grade carbon fiber provides strength at minimal weight

One-Piece Construction for maximum responsiveness

Choose from the most popular curves and flexes

Three black and white SHIFT-branded hockey sticks vertically aligned.

Premium Quality without the premium price

High quality sticks can cost a lot. Carbon fiber is expensive. Manufacturing is labor intensive. Not to mention shipping around the world. But thats not why you're paying over $300 for a good stick.

The big brands have built the perception that their products offer superior performance. Gimmicks marketed as innovation. Endorsement deals. All add to the overall cost structure, which is then passed on to consumers in the form of higher prices.

With Shift, you pay for the high quality sticks you purchased, that's it. We keep things simple and pass the savings on to you.